Socratica is now an Amazon Influencer

Socratica doesn’t have any beauty recommendations for you. 


It’s fun, we just don’t have anything to contribute here.


And we don’t do Follow Me pictures.  We’re mostly sitting at our desks, working. 

follow me field

Kudos to Murad Osmann for popularizing this new style of photo.


But we can recommend great books ALL DAY LONG.


cornell library

THIS we can do!


I thought “Influencer” was a term only used for YouTube vloggers and the beautiful people on Instagram.  I’m happy to learn I was wrong!

Amazon has opened the doors of its Influencer Program to a wide variety of YouTube channels. This is an opportunity for these channels to share their favourite products, and for all of us to buy from their storefronts as a way to support these channels. The creators receive a small percentage of every purchase made through the links on their storefronts.

And now… Socratica is an Amazon Influencer. Did not think this was going to happen. But here it is, our new storefront:


Some clear pros and cons:


  • Easy to Use – I got this up and running in under 5 minutes.
  • Easy to Update
  • Includes pictures of items


  • Not customizable – we’d love to break this into sections (Math, Chemistry, Film Equipment)
  • No place to write blurbs. Let us say WHY we’re recommending a product.


I’m all for exploring alternate revenue streams, since YouTube ad revenue is not nearly enough to support a business.  So we set up our shop, and we’ll start sharing the link, and we’ll see what happens.  Let us know what you think (or if you have any other ideas to fund our scicomm work at Socratica).

Please share this link with your friends!


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3 Lessons Learned from reaching 100K Subscribers on YouTube

We’ve been working so hard on our YouTube channel, Socratica.  We just reached an important milestone: 100,000 subscribers! At this point, you receive some recognition from YouTube, including an engraved silver play button plaque. 

silver gold and diamond play button

It’s the little one on the right.

Mostly we feel an enormous sense of relief that we’re on the right track.  We spent a lot of time experimenting with our channel until we found what works. We have an enthusiastic audience who loves watching math and science videos. That’s what we’re good at, so that’s what we’ll keep making!


Here, we’d like to share with you a few of our lessons learned the hard way.  Avoid our rookie mistakes!


 1.  FOCUS.


Your channel should have one very clear focus.  We started out making all kinds of videos under the umbrella “education,” and that was way, way too broad.  What’s worse, we even had videos with different languages, until we broke those off onto different channels, including Socratica Español and Socratica Português.  It wasn’t until we decided we were going to focus on STEM videos that our channel started to grow more steadily.




SEO (Search Engine Optimization) isn’t just for webpages.  Before you make a video, go to Google Trends and see if people are even interested in the topic.  Sometimes we use this as a tiebreaker if we’re trying to decide between several video topics.  Once you’ve hit a million subscribers, maybe then you can relax and make any video you want. Until then, make sure there is an audience for what you’re making.




Every time you stop production on your channel, it confuses and disappoints the YouTube algorithm. We used to go all in on very time-consuming videos, spending weeks at a time on very complicated animations (cough cough Black Holes video). Meanwhile, we weren’t publishing anything else on our channel.

We’re now making much more regular content that is simpler to produce: Abstract Algebra, Biology, Calculus, Chemistry, Python, Study Tips…You can expect to see at least one of these videos on our channel each week.  We do still occasionally squeeze in one of those Astronomy videos that take a ton of time and effort. We love making those “tentpole” videos, but we have to plan for them, and make sure it doesn’t shut down our whole studio.

We set a very high bar for our content, and we’re sticking to it. But we’ve learned how to compromise where we can, in order to be more consistent.  We hope these tips help you join us in the 100K club!

If you’re one of our 100,000 subscribers, thank you sincerely!  




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