You hear a lot of advice as a small YouTube channel. Make more videos! Tweet every day! Shareability! Longer videos! Likes! Annotations! Ask them to Subscribe!
But the big piece of advice we never took was: COLLABORATE.
A rising tide lifts all ships, the saying goes, and the idea is that if your channel can help out another, you should do it. And don’t worry about contacting a channel with more subscribers than you – you could be bringing in a brand-new audience to the bigger channel. Everyone wins.
It’s easier said than done, of course. We’ve tried to pull of collaborations before, but something always got in the way: schedule conflicts, too big of a difference in style, lack of funds.
This time, everything went right, the stars aligned, and the fates smiled on us. We met Kat at an event at YouTube Space LA, and we recognized her from one of our favourite music videos – her cover of “Somewhere Over the Rainbow.” She’s a singer-songwriter from Japan and New Zealand, who makes “positive surf-pop” that will bring a smile to your face.
We knew we wanted to collaborate with Kat, but it was just a matter of finding a time and place to make it happen. Amazingly, we were both selected to take part in the YouTube NextUp program! This meant we were in the same place at the same time for an entire week, with beautiful filming studios and tons of equipment at our disposal.
We hope you enjoy the videos as much as we enjoyed making them.
Here’s the video about Musical Harmony we made for our channel:
And here’s the music video “Human” we made for Kat’s channel:
Remember to tell your friends about Socratica Studios, and encourage them to try our videos and subscribe!