A Visit to YouTube Space Los Angeles

Socratica Studios recently took a little field trip. We were invited to come visit YouTube Space Los Angeles, a giant facility Google has created for production of YouTube videos. There are other locations in New York, London, and Tokyo.

yt-space-la-facilities-stage1-02-lightbox

There were many stages we will be able to reserve and record on. One massive stage had a cut-up piece of an airplane that was available to use as a set. We just missed the gorgeous Hallowe’en set that was made in collaboration with Guillermo del Toro  – I hope they do something similar this year!

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Socratica Studios is located in Pasadena, California, and it feels like quite a shlep to get out to Playa Vista (close to LAX). In good traffic, it might take an hour – on a bad day, closer to two. But while we were there, we saw a lot of cars with license plates from Oregon, Washington, Utah, Texas…it made me wonder just how many people are up and moving themselves to LA to follow their dreams and become the next big YouTube star.

On this visit, a very nice fellow from Google picked our brains about how we are trying to grow our channel. What have we done to monetize? YouTube ads. What else have we tried for funding? One Kickstarter campaign, which failed – hopefully we can try another one now that we have a better idea what we’re doing. FanFunding is enabled on our YouTube channel, and we have had one donation (thank you, anonymous donor!). What sort of “branding” do you have, and have you tried merchandising? Hmm, not sure we want to be in the T-shirt selling business, but we’ll keep that in mind.

We asked for feedback – what else should we be doing, what are the strategies that have worked for other channels – but we really didn’t get many straight answers. I completely understand that they don’t want to give us advice and then be held responsible for that, in case it doesn’t work out, but…we could use a little concrete help here!

KHH

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