How often do you see an advertisement that you wish were longer?
Today, I saw an advert that was like a mini sci-fi film. I wish I could see more – I wish it were part of an actual film. Amazing what you can do in under 10 minutes. (Nice to see “Littlefinger” in something so positive.)
Can you imagine if you wanted to stick around for the advertisements on TV, because they were actually enjoyable?
Can you imagine if adverts were a net benefit – they made you feel good about yourself and humanity, and encouraged you to think big and achieve?
I’m filing this one away for future reference for those days when I fear that all media is playing to the lowest common denominator.
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