I love watching the trailers before a movie, and always get to the movies a little early so I don’t miss them. It’s a real art form – encapsulating a whole movie in a minute or two. It’s an invitation to go into that world.
One of the best things YouTube has done, in my opinion, is introducing the “channel trailer” feature. Our channel trailer gives us a chance to let people know what we’re all about.
My favourite kind of trailers don’t necessarily show you the movie itself, but give you a feel for the world you will be stepping in to when you watch the movie. That’s what we went for in our trailer – it’s not clips from our individual videos – rather it’s our inspiration, what we’re thinking about, what the world of Socratica is like.
- Welcome to Socratica (The Socratica Method, on wordpress.com)
- The Art of the Trailer (wired.com)
- What’s the Best Trailer Ever? (wired.com)